Services marketing : text and cases

• Main Authors: Jauhari, Vinnie (Author), Dutta, Kirti (Author)
• Format: Book
• Language: English
• Published: New Delhi : Oxford University Press, 2017
• Edition: Second edition
• Subjects: marketing; služby; služby > Indie; service industries; service industries > India; učebnice vysokých škol; případové studie; textbooks (higher); case studies
• ISBN: 9780199456161 0-19-945616-X
• Physical Description: xx, 578 stran ; 24 cm
• Item Description: Na obálce: Oxford higher education