The executive's guide to 21st century corporate citizenship : how your company can win the battle for reputation and impact

The Executive's Guide to 21st Century Corporate Citizenship is a succinct handbook that provides senior managers with everything they need to understand how corporate citizenship builds reputation, delivers value to the bottom line, and mobilizes an organization's employees and customers....

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Bibliographic Details
Main Authors: Stangis, Dave, (Author), Smith, Katherine Valvoda, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2017.
Subjects:
společenská odpovědnost firem > 21. století
manažerská etika
corporate social responsibility > 21st century
business ethics
příručky
elektronické knihy
handbooks and manuals
electronic books
ISBN: 9781786356772
Physical Description: 1 online zdroj (xlii, 171 stran)

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Table of contents

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080 |a (035)  |2 MRF 
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100 1 |a Stangis, Dave,  |e author. 
245 1 4 |a The executive's guide to 21st century corporate citizenship :  |b how your company can win the battle for reputation and impact /  |c Dave Stangis, Katherine Valvoda Smith. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2017. 
264 4 |c ©2017 
300 |a 1 online zdroj (xlii, 171 stran) 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
500 |a Obsahuje index. 
504 |a Obsahuje bibliografické odkazy. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a The Executive's Guide to 21st Century Corporate Citizenship is a succinct handbook that provides senior managers with everything they need to understand how corporate citizenship builds reputation, delivers value to the bottom line, and mobilizes an organization's employees and customers. It shows how integrating sustainability and social impact to improve your operating context can also improve your company's competitive position, and steers readers through the field of corporate citizenship to provide actionable insights based on empirical research. The book features tools that will prove valuable for every business person thinking about how to maximize business and social value, while the concepts addressed in the book are essential for executives leading manufacturing B2B or B2C companies that are managing complex supply chains, integrated operations, and corporate reputation. This book provides a major update on how to 'do' corporate citizenship and will help you win the reputation battle and deliver value to society while creating the most successful business possible in today's competitive landscape.- Resumé vydavatel 
650 0 7 |a společenská odpovědnost firem  |7 ph257195  |y 21. století  |2 czenas 
650 0 7 |a manažerská etika  |7 ph115761  |2 czenas 
650 0 9 |a corporate social responsibility  |y 21st century  |2 eczenas 
650 0 9 |a business ethics  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a handbooks and manuals  |2 eczenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Smith, Katherine Valvoda,  |e author. 
776 |z 9781786356789 
856 4 0 |u https://proxy.k.utb.cz/login?url=http://www.emeraldinsight.com/doi/book/10.1108/9781786356772  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c BME-N 
993 |x NEPOSILAT  |y EIZ 

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