Sociometrics and human relationships : analyzing social networks to manage brands, predict trends, and improve organizational performance

Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques as well as actionable insights, providing a wealth of examples for social network analysis and predicting trends. Gloor illustrates how to improve organizational performance...

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Bibliographic Details
Main Author: Gloor, Peter A. 1961- (Author)
Format: eBook
Language: English
Published: Bingley : Emerald Publishing Limited, 2017.
Subjects:
sociometrie
internetové sociální sítě
sociometry
Internet social networks
monografie
elektronické knihy
monographs
electronic books
ISBN: 9781787141124
Physical Description: 1 online zdroj (200) stran

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Table of contents

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100 1 |a Gloor, Peter A.  |q (Peter Andreas),  |d 1961-  |e author. 
245 1 0 |a Sociometrics and human relationships :  |b analyzing social networks to manage brands, predict trends, and improve organizational performance /  |c Peter A. Gloor. 
264 1 |a Bingley :  |b Emerald Publishing Limited,  |c 2017. 
264 4 |c ©2017 
300 |a 1 online zdroj (200) stran 
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504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques as well as actionable insights, providing a wealth of examples for social network analysis and predicting trends. Gloor illustrates how to improve organizational performance by optimizing communication and collaboration through email. Based on Collaborative Innovation Networks courses which have been taught for over a decade to students forming virtual teams across a number of universities, Gloor shows readers how to leverage virtual collaborative creativity in the Internet age, and helps them understand and apply the dynamics of online communication via a variety of tools. Gloor has also created a tool that analyses all types of social media such as: Twitter, Wikipedia, online blogs and Facebook as well as email or Skype logs to predict election outcomes, perception and strength of brands, customer and employment satisfaction, or fraudulent behavior. Gloor explains how to use his tool, Condor, to visualize, monitor and manage brands, products and topics online, as well as analyzing organizations through their email networks.- Resumé vydavatel 
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650 0 7 |a internetové sociální sítě  |7 ph553933  |2 czenas 
650 0 9 |a sociometry  |2 eczenas 
650 0 9 |a Internet social networks  |2 eczenas 
655 7 |a monografie  |7 fd132842  |2 czenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a monographs  |2 eczenas 
655 9 |a electronic books  |2 eczenas 
776 |z 9781787141131 
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