Understanding the new business paradigm in Eastern Europe

It is beyond a doubt that the business landscape is constantly changing with every small business looking for the next competitive advantage. In Understanding the New Business Paradigm in Eastern Europe, Kozielski presents a universal model for building a successful business in these hectic times. H...

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Bibliographic Details
Main Author: Kozielski, Robert, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2017.
Subjects:
ISBN: 9781787141209
Physical Description: 1 online zdroj (224 stran)

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245 1 0 |a Understanding the new business paradigm in Eastern Europe /  |c Robert Kozielski. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2017. 
264 4 |c ©2017 
300 |a 1 online zdroj (224 stran) 
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520 |a It is beyond a doubt that the business landscape is constantly changing with every small business looking for the next competitive advantage. In Understanding the New Business Paradigm in Eastern Europe, Kozielski presents a universal model for building a successful business in these hectic times. His four-tiered model is based on lessons learned from both developed and emerging markets across Eastern Europe, and is neither limited to one type of organization or a market, nor has any geographical borders. Called the "four-leaf clover," Kozielski's model features the experiences of such companies as mBank (part of Commerzbank), Aflofarm, Atlas, Redan, Sphinx and more. This work will be of interest to academics and professional who are looking for a holistic and systematic approach to successful small business management.- Resumé vydavatel 
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650 0 7 |a management  |7 ph115217  |2 czenas 
650 0 9 |a small and medium-sized business  |z Europe, Eastern  |2 eczenas 
650 0 9 |a management  |2 eczenas 
655 7 |a monografie  |7 fd132842  |2 czenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a monographs  |2 eczenas 
655 9 |a electronic books  |2 eczenas 
776 1 |z 9781787141216 
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