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|x Reklama. Public relations. Média
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|a Vysekalová, Jitka,
|d 1941-
|7 jk01151219
|4 aut
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| 245 |
1 |
0 |
|a Reklama :
|b jak dělat reklamu /
|c Jitka Vysekalová, Jiří Mikeš
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| 246 |
3 |
0 |
|a Jak dělat reklamu
|
| 250 |
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|
|a 4., aktualizované a doplněné vydání
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| 264 |
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1 |
|a Praha :
|b Grada,
|c 2018
|
| 300 |
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|a 232 stran :
|b ilustrace (některé barevné) ;
|c 24 cm
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| 336 |
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|a text
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|a svazek
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| 500 |
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|a Terminologické slovníky
|
| 504 |
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|a Obsahuje bibliografii, bibliografické odkazy a rejstřík
|
| 546 |
|
|
|a České a anglické resumé
|
| 650 |
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7 |
|a reklama a propagace
|7 ph116035
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|
| 650 |
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7 |
|a reklamní strategie
|7 ph229515
|2 czenas
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| 650 |
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7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
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9 |
|a advertising
|2 eczenas
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| 650 |
0 |
9 |
|a advertising strategy
|2 eczenas
|
| 650 |
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9 |
|a communication in marketing
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
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| 655 |
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9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
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|a Mikeš, Jiří,
|d 1942-
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