How strategic communication shapes value and innovation in society

Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political mov...

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Bibliographic Details
Other Authors: Ihlen, Øyvind, (Editor), Ruler, Betteke van, 1948-, (Editor), Smit, Iekje, (Editor), Romenti, Stefania, (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2017.
Series: Advances in public relations and communication management, v. 2
Subjects:
obchodní komunikace > Velká Británie
obchodní komunikace > Francie
obchodní komunikace > Německo
communication in business > Great Britain
communication in business > France
communication in business > Germany
sborníky
elektronické knihy
papers of several authors
electronic books
ISBN: 9781787147164
Physical Description: 1 online zdroj (xiii, 191 stran).

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Table of contents

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043 |a e-uk---  |a e-fr---  |a e-gx--- 
072 7 |a 316.7  |x Sociologie kultury. Kulturní život  |2 Konspekt  |9 1 
080 |a 316.776  |2 MRF 
080 |a (410)  |2 MRF 
080 |a (44)  |2 MRF 
080 |a (430)  |2 MRF 
080 |a (082)  |2 MRF 
080 |a (0.034.2:08)  |2 MRF 
245 0 0 |a How strategic communication shapes value and innovation in society /  |c edited by Betteke Van Ruler, Iekje Smit, Øyvind Ihlen, Stefania Romenti. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2017. 
264 4 |c ©2017 
300 |a 1 online zdroj (xiii, 191 stran). 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 0 |a Advances in public relations and communication management,  |x 2398-3914 ;  |v v. 2 
500 |a Obsahuje index. 
504 |a Obsahuje bibliografické odkazy. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard. Let's Talk Society - and the society we ́re talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers. The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.- Resumé vydavatel 
650 0 7 |a obchodní komunikace  |7 ph123556  |z Velká Británie  |2 czenas 
650 0 7 |a obchodní komunikace  |7 ph123556  |z Francie  |2 czenas 
650 0 7 |a obchodní komunikace  |7 ph123556  |z Německo  |2 czenas 
650 0 9 |a communication in business  |z Great Britain  |2 eczenas 
650 0 9 |a communication in business  |z France  |2 eczenas 
650 0 9 |a communication in business  |z Germany  |2 eczenas 
655 7 |a sborníky  |7 fd163935  |2 czenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a papers of several authors  |2 eczenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Ihlen, Øyvind,  |e editor. 
700 1 |a Ruler, Betteke van,  |d 1948-,  |e editor. 
700 1 |a Smit, Iekje,  |e editor. 
700 1 |a Romenti, Stefania,  |e editor. 
776 |z 9781787147171 
856 4 0 |u https://proxy.k.utb.cz/login?url=http://www.emeraldinsight.com/doi/book/10.1108/S2398-391420172  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c BME-N 

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