Enterprise in action : a guide to entrepreneurship

An authoritative guide to understanding and mastering the core issues and competencies involved in entrepreneurial success Where do entrepreneurial opportunities arise? How do successful entrepreneurs exploit trends? What is the role of innovation in entrepreneurship? How do companies get started an...

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Bibliographic Details
Main Author: Lawrence, Peter A.
Format: eBook
Language: English
Published: Chichester, West Sussex : John Wiley and Sons, Inc., 2013.
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ISBN: 9781119208129
Physical Description: 1 online zdroj

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Summary: An authoritative guide to understanding and mastering the core issues and competencies involved in entrepreneurial success Where do entrepreneurial opportunities arise? How do successful entrepreneurs exploit trends? What is the role of innovation in entrepreneurship? How do companies get started and become self-sustaining? Based on studies of 80 companies, including 30 Sunday Times Fast Track Companies, and 20 highly successful US entrepreneurial firms, this book answers these and many other key questions about entrepreneurship. This authoritative guide to the world of entrepreneurship offers valuable lessons for MBA students and established entrepreneurs alike. - Resumé vydavatel
Bibliography: Obsahuje bibliografické odkazy a index.
ISBN: 9781119208129
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity