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01872cam a2200457 i 4500 |
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91298 |
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CZ ZlUTB |
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20201020135337.0 |
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m o d |
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cr |n |
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170523s2017 nyu eof 001 0 eng d |
| 999 |
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|c 91298
|d 91298
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| 020 |
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|a 9781134974214
|q (ebook)
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| 035 |
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|a (OCoLC)987792343
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| 040 |
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|a N$T
|b eng
|e rda
|e pn
|c N$T
|d IDEBK
|d YDX
|d OCLCQ
|d QGK
|d OCLCA
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| 072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.3
|2 MRF
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| 080 |
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|a (035)
|2 MRF
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| 080 |
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|a (0.034.2:08)
|2 MRF
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| 100 |
1 |
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|a Rosenberry, Jack,
|e author.
|
| 245 |
1 |
0 |
|a Applied mass communication theory :
|b a guide for media practitioners /
|c Jack Rosenberry, Lauren A. Vicker.
|
| 264 |
|
1 |
|a New York, NY :
|b Routledge,
|c 2017.
|
| 300 |
|
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|a 1 online zdroj.
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| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a počítač
|b c
|2 rdamedia
|
| 338 |
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|a online zdroj
|b cr
|2 rdacarrier
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| 504 |
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|a Obsahuje bibliografické odkazy a index.
|
| 506 |
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|a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
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| 588 |
0 |
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|a Print version record.
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| 590 |
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|a Taylor & Francis
|b Taylor & Francis All eBooks
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| 650 |
0 |
7 |
|a masmédia
|7 ph115233
|2 czenas
|
| 650 |
0 |
9 |
|a mass media
|2 eczenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 655 |
|
7 |
|a elektronické knihy
|7 fd186907
|2 czenas
|
| 655 |
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9 |
|a handbooks and manuals
|2 eczenas
|
| 655 |
|
9 |
|a electronic books
|2 eczenas
|
| 700 |
1 |
|
|a Vicker, Lauren A.,
|e author.
|
| 776 |
0 |
8 |
|i Print version:
|a Rosenberry, Jack.
|t Applied mass communication theory.
|d New York, NY : Routledge, 2017
|z 9781138689114
|w (DLC) 2016047472
|w (OCoLC)971614745
|
| 856 |
4 |
0 |
|u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781134974214
|y Plný text
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| 942 |
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|2 udc
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| 992 |
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|c EBOOK-TN
|c TAYLOR
|
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