The MULTINATIONAL ENTERPRISE : theory and history
This book summarises Mark Casson's recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for fur...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Cheltenham Glos :
Edward Elgar Publishing Limited,
2018.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781788110068 |
| Physical Description | 1 online zdroj |
Cover
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| 100 | 1 | |a Casson, Mark, |d 1945- |e author. | |
| 245 | 1 | 4 | |a The MULTINATIONAL ENTERPRISE : |b theory and history / |c Mark Casson. |
| 260 | |a Cheltenham Glos : |b Edward Elgar Publishing Limited, |c 2018. | ||
| 300 | |a 1 online zdroj | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografické odkazy a index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
| 520 | |a This book summarises Mark Casson's recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology. | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed March 8, 2018). | |
| 590 | |a eBooks on EBSCOhost |b All EBSCO eBooks | ||
| 650 | 0 | 7 | |a mezinárodní podnikání |7 ph802212 |2 czenas |
| 650 | 0 | 7 | |a nadnárodní společnosti |7 ph115414 |2 czenas |
| 650 | 0 | 7 | |a znalostní ekonomika |7 ph386458 |2 czenas |
| 650 | 0 | 7 | |a podniková ekonomika |7 ph115762 |2 czenas |
| 650 | 0 | 9 | |a international business |2 eczenas |
| 650 | 0 | 9 | |a international business enterprises |2 eczenas |
| 650 | 0 | 9 | |a knowledge economy |2 eczenas |
| 650 | 0 | 9 | |a managerial economics |2 eczenas |
| 655 | 7 | |a kolektivní monografie |7 fd501537 |2 czenas | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a collective monographs |2 eczenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |z 1788110056 |z 9781788110051 |w (OCoLC)983616604 |
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