The MULTINATIONAL ENTERPRISE : theory and history

This book summarises Mark Casson's recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for fur...

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Bibliographic Details
Main Author Casson, Mark, 1945- (Author)
Format Electronic eBook
LanguageEnglish
Published Cheltenham Glos : Edward Elgar Publishing Limited, 2018.
Subjects
mezinárodní podnikání
nadnárodní společnosti
znalostní ekonomika
podniková ekonomika
international business
international business enterprises
knowledge economy
managerial economics
kolektivní monografie
elektronické knihy
collective monographs
electronic books
Online AccessFull text
ISBN9781788110068
Physical Description1 online zdroj

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Summary:This book summarises Mark Casson's recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.
Bibliography:Obsahuje bibliografické odkazy a index.
ISBN:9781788110068
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
Physical Description:1 online zdroj

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