Promotion in the merchandising environment - Swanson, Kristen K.; Everett, Judith C. (Fairchild Books, An imprint of Bloomsbury Publishing Inc. : Bloomsbury, 2016)
Terminologický slovník
Keywords: podpora prodeje; fashion merchandising; prodej; marketing; maloobchod; reklama a propagace; obchody; móda; selling; retail trade; advertising; retail stores; fashion; příručky; handbooks and manuals