The phonetics of advertising in terms of perception assessment

• Main Author: Göttlichová, Marcela (Author)
• Format: Book
• Language: English
• Published: Zlín : Tomas Bata University, 2017
• Edition: First edition
• Subjects: rozhlasová reklama > jazykové aspekty; marketingová komunikace > jazykové aspekty; produkce a percepce (lingvistika); čeština; fonetika; radio advertising > linguistics aspects; communication in marketing > linguistics aspects; language perception and production; Czech language; phonetics; monografie; monographs
• ISBN: 9788074546884
• Physical Description: 197 stran : barevné ilustrace ; 23 cm