Critical thinking in consumer behavior : cases and experiential exercises

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Bibliographic Details
Main Author Graham, Judy (Author)
Format Book
LanguageEnglish
Published Boston: Columbus ; Indianapolis ; New York ; San Francisco ; Upper Saddle River ; Amsterdam ; Cape Town ; Dubai ; London ; Madrid ; Milan ; Munich ; Paris ; Montreal ; Toronto ; Delhi ; Mexico City ; Sao Paulo ; Sydney ; Hong Kong ; Seoul ; Singapore ; Taipei ; Tokyo : Prentice Hall, [2010]
EditionSecond edition
Subjects
spotřebitelské chování
consumer behavior
případové studie
učebnice
case studies
textbooks
ISBN9780136027164 0-13-602716-4
Physical Descriptionvi, 173 stran : ilustrace ; 28 cm

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TOC from ObalkyKnih.cz
More Information
Bibliography:Obsahuje bibliografické odkazy
ISBN:9780136027164 0-13-602716-4
Physical Description:vi, 173 stran : ilustrace ; 28 cm

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