Description: Critical thinking in consumer behavior :

Critical thinking in consumer behavior : cases and experiential exercises

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Bibliographic Details
Main Author:	Graham, Judy (Author)
Format:	Book
Language:	English
Published:	Boston: Columbus ; Indianapolis ; New York ; San Francisco ; Upper Saddle River ; Amsterdam ; Cape Town ; Dubai ; London ; Madrid ; Milan ; Munich ; Paris ; Montreal ; Toronto ; Delhi ; Mexico City ; Sao Paulo ; Sydney ; Hong Kong ; Seoul ; Singapore ; Taipei ; Tokyo : Prentice Hall, [2010]
Edition:	Second edition
Subjects:	spotřebitelské chování consumer behavior případové studie učebnice case studies textbooks
ISBN:	9780136027164 0-13-602716-4
Physical Description:	vi, 173 stran : ilustrace ; 28 cm

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Bibliography:	Obsahuje bibliografické odkazy
ISBN:	9780136027164 0-13-602716-4