Consumer behaviour

• Main Authors: Szmigin, Isabelle (Author), Piacentini, Maria G. (Author)
• Format: Book
• Language: English
• Published: Oxford : Oxford University Press, 2018
• Edition: Second edition
• Subjects: spotřebitelské chování; consumer behavior; monografie; monographs
• ISBN: 9780198786238
• Physical Description: xxix, 492 stran : ilustrace ; 25 cm
• Item Description: Terminologický slovník