Marketing : theory, evidence, practice

• Main Author: Sharp, Byron (Author)
• Format: Book
• Language: English
• Published: South Melbourne : Oxford University Press, 2017
• Edition: Second edition
• Subjects: marketing; podnikový management; industrial management; učebnice; případové studie; textbooks; case studies
• ISBN: 9780195590296
• Physical Description: xxxvii, 796 stran : barevné ilustrace ; 25 cm
• Item Description: Terminologický slovník