rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Brand management strategies
    sub title: luxury and mass markets
  name:
    name part: D'Arienzo, William
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: příručky
  genre: handbooks and manuals
  origin info:
    place:
      place term: xxu
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xv, 368 stran : ilustrace ; 24 cm + 1 příloha (online access code)
  abstract: " Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text takes an applied approach with supporting examples from current fashion and non-fashion brands. The book provides an introduction to the evolution of branding, next discusses the consumer and business perspectives of branding, and how to create and maintain successful brands. D'Arienzo's approach rests on these three main pillars of branding: We are all in the Consumer Packaged Goods business. We are all in the business of solving problems for consumers rather than selling to them. We are all in a consumer-centric global culture and brands are its universal language. Building from this strategic framework, a unique theme throughout this book is the analyses of luxury brand strategies and how they differ from their mainstream mass market brand counterparts. Matrices and tools in the book have been developed and tested in both the classroom and boardroom. Brand Management Strategies provides students with the tools, techniques, and strategies needed to learn how to effectively establish a brand and build a sustainable business. "--Resumé vydavatele
  target audience: adult
  note: William D'Arienzo
  note: Terminologický slovník
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: obchodní značky
  subject:
    topic: řízení značky
  subject:
    topic: řízení vztahů se zákazníky
  subject:
    topic: marketing
  subject:
    topic: brand name products
  subject:
    topic: brand management
  subject:
    topic: customer relationship management
  subject:
    topic: marketing
  classification: 658.626
  classification: 005:658.626
  classification: 005.346
  classification: 658.8
  classification: (035)
  identifier: 9781501306679
  identifier: 978-1-5013-1841-2
  identifier: 978-1-5013-0668-6
  record info:
    record content source: DLC
    record creation date: 160415
    record change date: 20240829163135.0
    record identifier: 90631
    language of cataloging:
      language term: cze