Marketing for competitiveness : Asia to the world! : in the age of digital consumers - Kotler, Philip, 1931-; Kartajaya, Hermawan, 1947-; Hooi, Den Huan (World Scientific, 2017)
Keywords: marketing -- Asie; strategický marketing -- Asie; konkurenceschopnost; marketing -- Asia; strategic marketing -- Asia; competitiveness; Asie -- hospodářské poměry; Asia -- economic conditions; monografie; monographs