Marketing for competitiveness : Asia to the world! : in the age of digital consumers

• Main Authors: Kotler, Philip, 1931- (Author), Kartajaya, Hermawan, 1947- (Author), Hooi, Den Huan (Author)
• Format: Book
• Language: English
• Published: New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo : World Scientific, [2017]
• Subjects: marketing > Asie; strategický marketing > Asie; konkurenceschopnost; marketing > Asia; strategic marketing > Asia; competitiveness; Asie > hospodářské poměry; Asia > economic conditions; monografie; monographs
• ISBN: 9789813201965; 978-981-3201-95-8
• Physical Description: xiv, 288 stran : ilustrace ; 23 cm