The language of branding : theories, strategies and tactics
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| Main Authors | , , |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York ; London :
Routledge, Taylor & Francis Group,
2018
|
| Subjects | |
| ISBN | 9780415806749 978-0-415-89999-4 978-0-203-13969-1 |
| Physical Description | x, 160 stran : ilustrace ; 23 cm |
Cover
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| 245 | 1 | 4 | |a The language of branding : |b theories, strategies and tactics / |c Dawn Lerman, Robert J. Morais and David Luna |
| 264 | 1 | |a New York ; |a London : |b Routledge, Taylor & Francis Group, |c 2018 | |
| 300 | |a x, 160 stran : |b ilustrace ; |c 23 cm | ||
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| 700 | 1 | |a Luna, David |7 utb2018992240 |4 aut | |
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