The language of branding : theories, strategies and tactics

• Main Authors: Lerman, Dawn (Author), Morais, Robert J. (Author), Luna, David (Author)
• Format: Book
• Language: English
• Published: New York ; London : Routledge, Taylor & Francis Group, 2018
• Subjects: marketingová komunikace; obchodní značky; reklama a propagace > jazykové aspekty; communication in marketing; brand name products; advertising > linguistics aspects; příručky; handbooks and manuals
• ISBN: 9780415806749; 978-0-415-89999-4; 978-0-203-13969-1
• Physical Description: x, 160 stran : ilustrace ; 23 cm
• Item Description: Terminologický slovník