The essential guides to business for artists and designers
"This new edition of the best-selling business handbook for artists and designers is a comprehensive guide to setting up a profitable, professional art or design practice. Written by an expert who teaches entrepreneurship and business start-up, this book leads the reader through the most import...
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
London ; Oxford ; New York ; New Delhi ; Sydney :
Bloomsbury,
2017
|
| Edition | 2nd edition |
| Subjects | |
| ISBN | 9781474250559 978-1-4742-5056-6 978-1-4742-5057-3 |
| Physical Description | 344 stran : barevné ilustrace ; 24 cm |
Cover
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| 245 | 1 | 4 | |a The essential guides to business for artists and designers / |c Alison Branagan |
| 250 | |a 2nd edition | ||
| 264 | 1 | |a London ; |a Oxford ; |a New York ; |a New Delhi ; |a Sydney : |b Bloomsbury, |c 2017 | |
| 300 | |a 344 stran : |b barevné ilustrace ; |c 24 cm | ||
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| 520 | |a "This new edition of the best-selling business handbook for artists and designers is a comprehensive guide to setting up a profitable, professional art or design practice. Written by an expert who teaches entrepreneurship and business start-up, this book leads the reader through the most important aspects of running a creative business, from how to make a living to innovation and managing business growth. Topics include: * Working with new technologies and social media * Pricing work and financial planning * Managing legal and copyright issues * Building networks and successful negotiation tactics * Planning for growth and exploiting future trends New to this expanded edition are: * International profiles of creatives who run thriving businesses * Templates, forms and spreadsheets to copy or download from the companion website * Exercises to build business skills * An extended list of useful resources * A chapter on how to grow your business * An overview of the current business environment for entrepreneurs, including opportunities such as trading with a smart phone, copyright protection using QR codes, selling internationally, crowd sourcing for funding, and setting up a pop-up shop * Updated tax and legal information on setting up a business based in the UK or US * Expanded information on trading internationally The book is printed in a dyslexic-friendly font and includes illustrated mind maps and colour pictures throughout"--Resumé vydavatele | ||
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