The essential guides to business for artists and designers

"This new edition of the best-selling business handbook for artists and designers is a comprehensive guide to setting up a profitable, professional art or design practice. Written by an expert who teaches entrepreneurship and business start-up, this book leads the reader through the most import...

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Bibliographic Details
Main Author: Branagan, Alison (Author)
Format: Book
Language: English
Published: London ; Oxford ; New York ; New Delhi ; Sydney : Bloomsbury, 2017
Edition: 2nd edition
Subjects:
podnikání
management
umění
design
management umění
art marketing
business
art
arts management
příručky
handbooks and manuals
ISBN: 9781474250559
978-1-4742-5056-6
978-1-4742-5057-3
Physical Description: 344 stran : barevné ilustrace ; 24 cm

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Table of contents

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245 1 4 |a The essential guides to business for artists and designers /  |c Alison Branagan 
250 |a 2nd edition 
264 1 |a London ;  |a Oxford ;  |a New York ;  |a New Delhi ;  |a Sydney :  |b Bloomsbury,  |c 2017 
300 |a 344 stran :  |b barevné ilustrace ;  |c 24 cm 
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500 |a Terminologický slovník 
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520 |a "This new edition of the best-selling business handbook for artists and designers is a comprehensive guide to setting up a profitable, professional art or design practice. Written by an expert who teaches entrepreneurship and business start-up, this book leads the reader through the most important aspects of running a creative business, from how to make a living to innovation and managing business growth. Topics include: * Working with new technologies and social media * Pricing work and financial planning * Managing legal and copyright issues * Building networks and successful negotiation tactics * Planning for growth and exploiting future trends New to this expanded edition are: * International profiles of creatives who run thriving businesses * Templates, forms and spreadsheets to copy or download from the companion website * Exercises to build business skills * An extended list of useful resources * A chapter on how to grow your business * An overview of the current business environment for entrepreneurs, including opportunities such as trading with a smart phone, copyright protection using QR codes, selling internationally, crowd sourcing for funding, and setting up a pop-up shop * Updated tax and legal information on setting up a business based in the UK or US * Expanded information on trading internationally The book is printed in a dyslexic-friendly font and includes illustrated mind maps and colour pictures throughout"--Resumé vydavatele 
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650 0 9 |a art marketing  |2 eczenas 
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