Staff View: Myths of PR :

Myths of PR : all publicity is good publicity and other popular misconceptions

Saved in:

Bibliographic Details
Main Author:	Leigh, Rich (Author)
Format:	Book
Language:	English
Published:	London ; New York ; New Delhi : Kogan Page, 2017
Subjects:	public relations masmédia sociální média mass media social media studie studies
ISBN:	9780749479596
Physical Description:	x, 210 stran ; 23 cm


LEADER	01475cam a2200421 i 4500
001	90541
003	CZ ZlUTB
005	20240829163110.0
007	ta
008	170306s2017 xxk e b 001 0 eng
020			\|a 9780749479596 \|q (brožováno)
040			\|a DLC \|b cze \|c DLC \|e rda \|d DLC \|d ZLD002
044			\|a xxk \|a xxu \|a ii
072		7	\|a 659 \|x Reklama. Public relations. Média \|2 Konspekt \|9 4
080			\|a 659.4 \|2 MRF
080			\|a 659.3 \|2 MRF
080			\|a 316.774:004.738 \|2 MRF
080			\|a (048.8) \|2 MRF
100	1		\|a Leigh, Rich \|7 utb2018998504 \|4 aut
245	1	0	\|a Myths of PR : \|b all publicity is good publicity and other popular misconceptions / \|c Rich Leigh
264		1	\|a London ; \|a New York ; \|a New Delhi : \|b Kogan Page, \|c 2017
300			\|a x, 210 stran ; \|c 23 cm
336			\|a text \|b txt \|2 rdacontent
337			\|a bez média \|b n \|2 rdamedia
338			\|a svazek \|b nc \|2 rdacarrier
504			\|a Obsahuje bibliografie a rejstřík
650	0	7	\|a public relations \|7 ph115957 \|2 czenas
650	0	7	\|a masmédia \|7 ph115233 \|2 czenas
650	0	7	\|a sociální média \|7 ph634112 \|2 czenas
650	0	9	\|a public relations \|2 eczenas
650	0	9	\|a mass media \|2 eczenas
650	0	9	\|a social media \|2 eczenas
655		7	\|a studie \|7 fd133597 \|2 czenas
655		9	\|a studies \|2 eczenas
910			\|a ZLD002
992			\|a BK \|b SK
999			\|c 90541 \|d 90541
952			\|0 0 \|1 0 \|4 0 \|6 659LEIGHR \|7 0 \|8 BOOK \|9 147754 \|a UTBZL \|b UTBZL \|c 005 \|d 2018-07-18 \|o 659/LEIGH,R. \|p 420010173996 \|r 2019-08-26 \|v 306.00 \|w 2019-08-26 \|x N:nákup; \|y 01