Social marketing and behaviour change : models, theory and applications

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Bibliographic Details
Main Authors Brennan, Linda (Author), Binney, Wayne (Author), Parker, Lukas, 1977- (Author), Aleti, Torgeir (Author), Nguyen, Dang (Author)
Format Book
LanguageEnglish
Published Cheltenham ; Northampton : Edward Elgar Publishing, 2016
EditionPaperback edition
Subjects
sociální marketing
spotřebitelské chování
social marketing
consumer behavior
kolektivní monografie
collective monographs
ISBN9781784711528
978-1-78254-814-0
Physical Descriptionxiv, 427 stran : ilustrace ; 24 cm

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TOC from ObalkyKnih.cz
More Information
Bibliography:Obsahuje bibliografii, bibliografické odkazy a rejstřík
ISBN:9781784711528
978-1-78254-814-0
Physical Description:xiv, 427 stran : ilustrace ; 24 cm

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