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20240829163050.0 |
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170113s2017 xxk e f 001 0 eng |
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|a 9780749478391
|q (brožováno)
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|a DLC
|b cze
|c DLC
|d ZLD002
|e rda
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|a xxk
|a xxu
|a ii
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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|a 659.1
|2 MRF
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|a (035)
|2 MRF
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100 |
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|a Cluley, Robert
|7 utb2018998622
|4 aut
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1 |
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|a Essentials of advertising /
|c Robert Cluley
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264 |
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|a London ;
|a New York ;
|a New Delhi :
|b Kogan Page,
|c 2017
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300 |
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|a x, 226 stran ;
|c 25 cm
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336 |
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|a text
|b txt
|2 rdacontent
|
337 |
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|a bez média
|b n
|2 rdamedia
|
338 |
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|a svazek
|b nc
|2 rdacarrier
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504 |
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|a Obsahuje bibliografie a rejstřík
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650 |
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7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
650 |
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|a advertising
|2 eczenas
|
655 |
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7 |
|a příručky
|7 fd133209
|2 czenas
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655 |
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|a handbooks and manuals
|2 eczenas
|
910 |
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|a ZLD002
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992 |
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|a BK
|b SK
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999 |
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|c 90471
|d 90471
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|0 0
|1 0
|4 0
|6 659CLULEYR
|7 0
|8 BOOK
|9 147644
|a UTBZL
|b UTBZL
|c 005
|d 2018-07-03
|o 659/CLULEY,R.
|p 420010173997
|r 2019-08-26
|v 612.00
|w 2019-08-26
|x N:nákup;
|y 01
|