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|a The new rules of marketing & PR :
|b how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
|c David Meerman Scott
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3 |
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|a New rules of marketing and PR
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|a Sixth edition
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|a Hoboken :
|b Wiley,
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|c ©2017
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|a xxi, 426 stran ;
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