The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

• Main Author: Scott, David Meerman (Author)
• Format: Book
• Language: English
• Published: Hoboken : Wiley, [2017]
• Edition: Sixth edition
• Subjects: internetový marketing; public relations; internetová reklama; internetová komunikace; internetové sociální sítě; Internet marketing; Internet advertising; Internet communication; Internet social networks; příručky; handbooks, manuals, etc
• ISBN: 9781119362418
• Physical Description: xxi, 426 stran ; 24 cm
• Item Description: Obsahuje rejstřík