Marketing : concepts and strategies

• Main Authors: Dibb, Sally, 1963- (Author), Simkin, Lyndon, 1961- (Author), Pride, William M. (Author), Ferrell, O. C., 1943- (Author)
• Format: Book
• Language: English
• Published: Australia ; Brazil ; Mexico ; Singapore ; United Kingdom ; United States : Cengage Learning, [2016]
• Edition: Seventh edition
• Subjects: marketing; strategický marketing; strategic marketing; příručky; handbooks and manuals
• ISBN: 9781473725126
• Physical Description: xvi, 796 stran : barevné ilustrace ; 26 cm
• Item Description: Terminologický slovník