Description: Customer relationship management :

Customer relationship management : concepts and technologies

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Bibliographic Details
Main Authors:	Buttle, Francis (Author), Maklan, Stan (Author)
Format:	Book
Language:	English
Published:	London ; New York : Routledge, Taylor & Francis Group, 2015
Edition:	Third edition
Subjects:	řízení vztahů se zákazníky customer relationship management učebnice textbooks
ISBN:	9781138789838 978-1-138-78982-1
Physical Description:	xxv, 400 stran : ilustrace ; 25 cm

Description
Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	9781138789838 978-1-138-78982-1