The psychology of price : how to use price to increase demand, profit and customer satisfaction

• Main Author: Caldwell, Leigh, 1975- (Author)
• Format: Book
• Language: English
• Published: Bath : Crimson, [2012]
• Subjects: ceny; nabídka a poptávka; spotřebitelská poptávka; spotřebitelské chování; prices; supply and demand; consumer demand; consumer behavior; příručky; handbooks and manuals
• ISBN: 9781780590073
• Physical Description: xiii, 232 stran ; 22 cm