MKTG 12 : principles of marketing

• Main Authors: Lamb, Charles W., 1944- (Author), Hair, Joseph F., 1944- (Author), McDaniel, Carl D., 1942- (Author)
• Format: Book
• Language: English
• Published: Boston : Cengage, 2018
• Edition: Student edition
• Subjects: marketing; učebnice; textbooks
• ISBN: 9781337407588; 978-1-337-40759-5 1-337-40759-3; 978-1-337-91227-3
• Physical Description: vii, 410 stran, 19 listů : barevné ilustrace ; 28 cm + 1 příloha (MINDTAP, přístup k online verzi)