Scaling procedures : issues and applications

• Main Authors: Netemeyer, Richard G., 1956- (Author), Bearden, William O., 1945- (Author), Sharma, Subhash, 1944- (Author)
• Format: Book
• Language: English
• Published: Thousand Oaks ; London ; New Delhi : SAGE Publications, International Educational and Professional Publisher, [2003]
• Subjects: společenské vědy > metodologie; měření; sociální výzkum; statistické metody; faktorová analýza; social sciences > methodology; measurement; social research; statistical methods; factor analysis; monografie; monographs
• ISBN: 0761920269; 978-0-7619-2027-4
• Physical Description: xiv, 206 stran : ilustrace ; 24 cm