Different brains different approaches - Osch, Huub van, 1961- (BIS Publishers, 2016)
Podnázev na obálce: successful neuro advertising for male and female
Terminologický slovník
Keywords: mozek; neuropsychologie; neuromarketing; psychologie reklamy; muži; ženy; brain; neuropsychology; psychology of advertising; men; women; studie; studies