The design of business : why design thinking is the next competitive advantage

• Main Author: Martin, Roger L., 1956- (Author)
• Format: Book
• Language: English
• Published: Boston : Harvard Business Press, [2009]
• Subjects: kreativita; tvůrčí myšlení; laterální myšlení; znalostní management; management inovací; creative ability; creative thinking; lateral thinking; knowledge management; innovation management; studie; studies
• ISBN: 9781422177808
• Physical Description: xiii, 191 stran : ilustrace ; 22 cm