rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: International marketing
  name:
    name part: Czinkota, Michael R.
    name part: 1951-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Ronkainen, Ilkka A.
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: učebnice vysokých škol
  genre: případové studie
  genre: textbooks (higher)
  genre: case studies
  origin info:
    place:
      place term: xxu
    date issued: 2013
    edition: 10e
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xxxv, 677 stran : barevné ilustrace, mapy ; 28 cm
  target audience: adult
  note: Michael R. Czinkota, Ilkka A. Ronkainen
  note: Obsahuje bibliografie, bibliografické odkazy a rejstříky
  subject:
    topic: mezinárodní marketing
  subject:
    topic: international marketing
  classification: 658.8:339.564
  classification: (075.8)
  classification: (078.7)
  identifier: 1-133-62751-X
  identifier: 9781133627517
  record info:
    record content source: OSD002
    record creation date: 140904
    record change date: 20240829162430.0
    record identifier: 88877
    language of cataloging:
      language term: cze