Winning at new products : creating value through innovation

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Bibliographic Details
Main Author Cooper, Robert G. 1943- (Author)
Format Book
LanguageEnglish
Published New York : Basic Books, 2017
EditionFifth edition
Subjects
management inovací
výrobky
innovation management
commercial products
příručky
handbooks, manuals, etc
ISBN9780465093328
Physical Descriptionxiv, 431 stran : ilustrace ; 23 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9780465093328
Physical Description:xiv, 431 stran : ilustrace ; 23 cm

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