Winning at new products : creating value through innovation

• Main Author: Cooper, Robert G. 1943- (Author)
• Format: Book
• Language: English
• Published: New York : Basic Books, 2017
• Edition: Fifth edition
• Subjects: management inovací; výrobky; innovation management; commercial products; příručky; handbooks, manuals, etc
• ISBN: 9780465093328
• Physical Description: xiv, 431 stran : ilustrace ; 23 cm