Basic marketing research

• Main Author: Malhotra, Naresh K., 1949- (Author)
• Format: Book
• Language: English
• Published: Harlow : Pearson, [2014]
• Edition: Fourth edition
• Subjects: marketingový výzkum; marketing research; učebnice; textbooks
• ISBN: 9781292020488 1-292-02048-2
• Physical Description: 670 stran : barevné ilustrace ; 28 cm
• Item Description: Na obálce: Always learning