Description: Marketing theory :

Marketing theory : a student text

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Bibliographic Details
Other Authors:	Baker, Michael John, 1935- (Editor), Saren, Michael (Editor)
Format:	Book
Language:	English
Published:	Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne : SAGE, 2016
Edition:	3rd edition
Subjects:	marketing > teorie marketing > dějiny marketing > theory marketing > history učební texty educational texts
ISBN:	9781473904019 978-1-47390-400-2
Physical Description:	xix, 520 stran : ilustrace ; 24 cm

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Bibliography:	Obsahuje bibliografie a rejstřík
ISBN:	9781473904019 978-1-47390-400-2