Marketing theory : a student text

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Bibliographic Details
Other Authors Baker, Michael John, 1935- (Editor), Saren, Michael (Editor)
Format Book
LanguageEnglish
Published Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne : SAGE, 2016
Edition3rd edition
Subjects
marketing > teorie
marketing > dějiny
marketing > theory
marketing > history
učební texty
educational texts
ISBN9781473904019
978-1-47390-400-2
Physical Descriptionxix, 520 stran : ilustrace ; 24 cm

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TOC from ObalkyKnih.cz
More Information
Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9781473904019
978-1-47390-400-2
Physical Description:xix, 520 stran : ilustrace ; 24 cm

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