rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Účinnost nástrojů podpory podnikání v médiích =
    sub title: Effectiveness of business support instruments in media : disertační práce
  title info:
    title: Effectiveness of business support instruments in media
  name:
    name part: Kruliš, Vladimír
    name part: 1981-
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Lipták, František
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně
    name part: Fakulta managementu a ekonomiky
    role:
      role term: dgg
  type of resource: text
  genre: theses
  genre: disertace
  genre: dissertations
  origin info:
    place:
      place term: xr
    date issued: 2017
    issuance: monographic
  language:
    language term: cze
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 120 stran : ilustrace, mapy ; 25 cm
  target audience: specialized
  note: autor: Vladimír Kruliš ; školitel: František Lipták
  note: "Studijní program: P6208 Ekonomika a management, studijní obor: 62098V038 Management a ekonomika"
  note: Disertace (PhD.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2017
  note: Obsahuje bibliografii
  note: České a anglické resumé
  subject:
    geographic code: e-xr---
  subject:
    topic: média
    geographic: Česko
  subject:
    topic: mediální obraz
    geographic: Česko
  subject:
    topic: nastolování agendy
    geographic: Česko
  subject:
    topic: podpora podnikání
    geographic: Česko
  subject:
    topic: investiční pobídky
    geographic: Česko
  subject:
    topic: media
    geographic: Czechia
  subject:
    topic: media coverage
    geographic: Czechia
  subject:
    topic: agenda-setting
    geographic: Czechia
  subject:
    topic: business promotion
    geographic: Czechia
  subject:
    topic: investment incentives
    geographic: Czechia
  classification: 316.774
  classification: 316.776.3
  classification: 316.773.3/.4
  classification: 338.246
  classification: 35.078.5:339.727.22
  classification: (437.3)
  classification: (043.3)
  identifier: https://digilib.k.utb.cz/handle/10563/41458
  related item:
    location:
      url: https://digilib.k.utb.cz/handle/10563/41458
  record info:
    record content source: ZLD002
    record creation date: 170322
    record change date: 20250408191623.0
    record identifier: 88481
    language of cataloging:
      language term: cze