The 30 day MBA in marketing : your fast track guide to business success

"The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media...

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Bibliographic Details
Main Author: Barrow, Colin, 1941- (Author)
Format: Book
Language: English
Published: London : Kogan Page, 2016
Edition: 2nd edition
Subjects:
marketing
marketingový management
studium a výuka
marketing management
study and teaching
MBA (Master of business administration degree)
učební texty
příručky
educational texts
handbooks and manuals
ISBN: 9780749474980
Physical Description: ix, 269 stran : ilustrace ; 24 cm

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Table of contents

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