The 30 day MBA in marketing : your fast track guide to business success

"The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media...

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Bibliographic Details
Main Author Barrow, Colin, 1941- (Author)
Format Book
LanguageEnglish
Published London : Kogan Page, 2016
Edition2nd edition
Subjects
MBA (Master of business administration degree)
marketing
marketingový management
studium a výuka
marketing management
study and teaching
učební texty
příručky
educational texts
handbooks and manuals
ISBN9780749474980
Physical Descriptionix, 269 stran : ilustrace ; 24 cm

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TOC from ObalkyKnih.cz
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Summary:"The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law"--Resumé vydavatele
Item Description:Obsahuje webové odkazy a rejstřík
ISBN:9780749474980
Physical Description:ix, 269 stran : ilustrace ; 24 cm

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