The 30 day MBA in marketing : your fast track guide to business success

• Main Author: Barrow, Colin, 1941- (Author)
• Format: Book
• Language: English
• Published: London : Kogan Page, 2016
• Edition: 2nd edition
• Subjects: marketing; marketingový management; studium a výuka; marketing management; study and teaching; MBA (Master of business administration degree); učební texty; příručky; educational texts; handbooks and manuals
• ISBN: 9780749474980
• Physical Description: ix, 269 stran : ilustrace ; 24 cm
• Item Description: Obsahuje webové odkazy a rejstřík

"The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law"--Resumé vydavatele