Technological innovation generating economic results

• Other Authors: Thursby, Marie.
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2016.
• Edition: 2nd ed.
• Series: Advances in the study of entrepreneurship, innovation, and economic growth ; v. 26.
• Subjects: Technological innovations.; New products.; Intellectual property.; Strategic planning.; elektronické knihy; electronic books
• ISBN: 9781786352378
• Physical Description: 1 online zdroj (xviii, 413 p.)
• ISSN: 1048-4736
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.