Tourism and hospitality management

The book aims to address topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism to be a broader field than "hospitality." The term "hospitality" refers to all operations or services encompassing accommodation and foo...

Full description

Saved in:
Bibliographic Details
Other Authors: Kozak, Metin, 1968-, Kozak, Nazmi.
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald, 2016.
Series: Advances in culture, tourism and hospitality research ; v. 12.
Subjects:
Tourism > Management.
Hospitality industry > Management.
elektronické knihy
electronic books
ISBN: 9781786357137
Physical Description: 1 online zdroj (xxv, 291 p.)

Cover

Table of contents

LEADER 04461nam a2200361 a 4500
001 87909
003 CZ ZlUTB
005 20200530175141.0
006 m o d
007 cr |n
008 161102s2016 enk esb 000 0 eng d
020 |a 9781786357137  |q (ebook) 
040 |a UtOrBLW 
080 |a 338.48 
245 0 0 |a Tourism and hospitality management  |h [elektronický zdroj] /  |c edited by Metin Kozak, Nazmi Kozak. 
260 |a Bingley, U.K. :  |b Emerald,  |c 2016. 
300 |a 1 online zdroj (xxv, 291 p.) 
490 1 |a Advances in culture, tourism and hospitality research,  |x 1871-3173 ;  |v v. 12 
504 |a Includes bibliographical references. 
505 0 |a European quality award winning companies: a situational analysis / H. Kader Sanlioz Ozgen -- Service collaboration between healthcare service providers and tourism agencies / Elaine Y.T. Chew, Stephanie Onggo -- The transit tourists in Hong Kong / Priscilla Poon, Bob McKercher -- An actor network perspective of tourism open data / Maurice McNaughton, Michelle McLeod, Ian Boxill -- Marketing of tourism products through the Russian social media channel Vkontakte / Ekaterina Miettinen -- Key stakeholders in cruise traffic: an application to Spanish cruise ports / Jeronimo Esteve-Perez, Antonio Garcia-Sanchez -- Revenue management: profit optimisation for Hong Kong travel agencies / Grace Chan, Basak Denizci Guillet -- Diffusion patterns in loyalty programs / Pedro Pimpao, Antonia Correia, Joao Duque, Carlos Zorrinho ---Surprise, hospitality and customer delight in the context of hotel services / Ahmad Azmi Ariffin, Noor Omar -- Transferability of Asian paradigm in hospitality management to non-Asian countries / Athena Lele Chen, Kaye Chon -- The development of hospitality industry in Krakow: historical perspective / Robert Pawlusinski, Magdalena Kubal -- Diversification of hotels in a single-asset tourism city / Hilal Erkus-Ozturk -- The branded content in the Balearic hotel chains / Angela Lemoine, Maria Garcia Sastre, Margarita Hormaeche -- Identification of organizational culture in the hospitality industry / Ali Bavik -- Developing intercultural skills for hospitality students in China / Alan Wong, Cathy Hsu -- Motivations of South Asian students to study tourism and hospitality in the UK / Roya Rahimi, Vipin Nadda, Blerton Hyseni, Dirisa Mulindwa -- Effect of work experience on students' attitudes towards hospitality careers / Marlena Bednarska, Marcin Olszewski ---The role of edu-tourism in bridging racial divides in South Africa / Julia Wells -- Higher education tourism courses in Brazil / Teresa Catramby, Priscilla Dutra -- Developing training programs for disabled guests: an industry perspective / Funda Cengiz. 
520 |a The book aims to address topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism to be a broader field than "hospitality." The term "hospitality" refers to all operations or services encompassing accommodation and food/beverage facilities at the micro level, whereas "tourism" stands for the other elements at the macro level, including business, destination, and transportation operations. Moving from the generic to the specific, this book is divided into three main parts. Part I starts from a more generic perspective, and is entitled "Tourism Management." It comprises seven chapters by 13 scholars. Part 2 has a more moderate focus, and is entitled "Hospitality Management". It includes seven chapters contributed by 15 scholars from across the world. Part 3 is entitled "Education and Training in Tourism and Hospitality", and covers a range of topics from both tourism and hospitality. This last part consists of six chapters contributed by 13 scholars from four continents. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
650 0 |a Tourism  |x Management. 
650 0 |a Hospitality industry  |x Management. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Kozak, Metin,  |d 1968- 
700 1 |a Kozak, Nazmi. 
776 1 |z 9781786357144 
830 0 |a Advances in culture, tourism and hospitality research ;  |v v. 12. 
856 4 0 |u https://proxy.k.utb.cz/login?url=http://www.emeraldinsight.com/1871-3173/12  |y Plný text 
992 |a BK  |c EBOOK-TN  |c BME 
999 |c 87909  |d 87909 

Similar Items