rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: A
    title: creator's guide to transmedia storytelling
    sub title: how to captivate and engage audiences across multiple platforms
  title info:
    title: Transmedia storytelling
  name:
    name part: Phillips, Andrea
    name part: 1974-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks and manuals
  origin info:
    place:
      place term: xxu
    date issued: 2012
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xii, 272 stran : ilustrace ; 20 x 24 cm
  target audience: specialized
  note: Andrea Phillips
  note: Obsahuje rejstřík
  subject:
    topic: digitální vyprávění
  subject:
    topic: interaktivní multimédia
  subject:
    topic: digitální média
  subject:
    topic: zábavní průmysl
  subject:
    topic: marketing
    topic: psychologické aspekty
  subject:
    topic: digital storytelling
  subject:
    topic: interactive multimedia
  subject:
    topic: digital media
  subject:
    topic: show business
  subject:
    topic: marketing
    topic: psychological aspects
  classification: 808.543:004.9
  classification: 004.032.6.031.42
  classification: 316.774:004.9
  classification: 791/793-027.563
  classification: 339.138
  classification: 159.9
  classification: (035)
  identifier: 9780071791526
  record info:
    record content source: DLC
    record creation date: 120120
    record change date: 20240829162054.0
    record identifier: 87761
    language of cataloging:
      language term: cze