|
|
|
|
| LEADER |
00000nam a2200000 i 4500 |
| 001 |
87560 |
| 003 |
CZ-ZlUTB |
| 005 |
20220811103256.0 |
| 007 |
ta |
| 008 |
170407s2016 xxka f f 001 0 eng d |
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659BARRYP
|7 0
|8 BOOK
|9 143175
|a UTBZL
|b UTBZL
|c 005
|d 2017-04-07
|l 1
|o 659/BARRY,P.
|p 420010170257
|r 2020-06-22 00:00:00
|s 2020-05-13
|v 829.00
|w 2019-08-26
|x N:nákup;
|y 01
|
| 999 |
|
|
|c 87560
|d 87560
|
| 020 |
|
|
|a 9780500518984
|q (vázáno)
|
| 040 |
|
|
|a ZLD002
|b cze
|e rda
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 659.1
|2 MRF
|
| 080 |
|
|
|a 659.113
|2 MRF
|
| 080 |
|
|
|a 659.113.6
|2 MRF
|
| 080 |
|
|
|a 659.131.2
|2 MRF
|
| 080 |
|
|
|a (035)
|2 MRF
|
| 100 |
1 |
|
|a Barry, Pete
|4 aut
|
| 245 |
1 |
4 |
|a The advertising concept book :
|b think now, design later : a complete guide to creative ideas, strategies and campaigns /
|c Pete Barry
|
| 246 |
3 |
|
|a Think now, design later
|
| 246 |
3 |
|
|a Complete guide to creative ideas, strategies and campaign
|
| 250 |
|
|
|a 3rd edition
|
| 264 |
|
1 |
|a London :
|b Thames & Hudson,
|c 2016
|
| 300 |
|
|
|a 320 stran :
|b ilustrace :
|c 24 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a bez média
|b n
|2 rdamedia
|
| 338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní kampaně
|7 ph229516
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní strategie
|7 ph229515
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní texty
|2 czenas
|7 ph116036
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising campaigns
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising strategy
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising copy
|2 eczenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 655 |
|
9 |
|a handbooks and manuals
|2 eczenas
|
| 910 |
|
|
|a ZLD002
|
| 942 |
|
|
|2 udc
|
| 992 |
|
|
|a BK
|b SK
|