The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

• Main Author: Barry, Pete (Author)
• Format: Book
• Language: English
• Published: London : Thames & Hudson, 2016
• Edition: 3rd edition
• Subjects: reklama a propagace; reklamní kampaně; reklamní strategie; reklamní texty; advertising; advertising campaigns; advertising strategy; advertising copy; příručky; handbooks and manuals
• ISBN: 9780500518984
• Physical Description: 320 stran : ilustrace : 24 cm