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|a Market-driven management :
|b strategic and operational marketing /
|c Jean-Jacques Lambin with Isabelle Schuiling
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|a Third edition
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| 264 |
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1 |
|a Basingstoke ;
|a New York :
|b Palgrave Macmillan,
|c 2012
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| 300 |
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|a xxv, 590 stran :
|b ilustrace ;
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|a marketing
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|a marketing management
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| 650 |
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|a marketing
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|a monografie
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|a monographs
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|a Schuiling, Isabelle,
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