Description: Market-driven management :

Market-driven management : strategic and operational marketing

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Bibliographic Details
Main Authors:	Lambin, Jean-Jacques, 1933- (Author), Schuiling, Isabelle, 1962- (Author)
Format:	Book
Language:	English
Published:	Basingstoke ; New York : Palgrave Macmillan, 2012
Edition:	Third edition
Subjects:	marketingový management marketing marketing management monografie monographs
ISBN:	9780230276024
Physical Description:	xxv, 590 stran : ilustrace ; 25 cm

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ISBN:	9780230276024