Market-driven management : strategic and operational marketing

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Bibliographic Details
Main Authors Lambin, Jean-Jacques, 1933- (Author), Schuiling, Isabelle, 1962- (Author)
Format Book
LanguageEnglish
Published Basingstoke ; New York : Palgrave Macmillan, 2012
EditionThird edition
Subjects
marketingový management
marketing
marketing management
monografie
monographs
ISBN9780230276024
Physical Descriptionxxv, 590 stran : ilustrace ; 25 cm

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Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9780230276024
Physical Description:xxv, 590 stran : ilustrace ; 25 cm

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