Accountable marketing : linking marketing actions to financial performance

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Bibliographic Details
Other Authors Stewart, David W., 1951- (Editor), Gugel, Craig T. (Editor)
Format Book
LanguageEnglish
Published New York ; London : Routledge, Taylor & Francis Group, [2016]
EditionFirst published
Subjects
Marketing Accountability Standards Boards (MASB)
marketing
marketingový management
marketing management
kolektivní monografie
collective monographs
ISBN9780765647078
Physical Descriptionxxii, 274 stran : ilustrace ; 26 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:9780765647078
Physical Description:xxii, 274 stran : ilustrace ; 26 cm

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