Conjoint analysis in marketing research : fundamentals - methods - applications - critical assessment

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Bibliographic Details
Main Author Lang, Michael (Author)
Format Book
LanguageEnglish
Published [München] : Grin Verlag, [2011]
Subjects
conjoint analýza
conjoint analysis
marketingový výzkum > metody
marketing research > methods
studentské práce
studie
student papers
studies
ISBN9783640830749
Physical Description22 stran : ilustrace ; 21 cm

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Bibliography:Obsahuje bibliografii
ISBN:9783640830749
Physical Description:22 stran : ilustrace ; 21 cm

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