Conjoint analysis in marketing research : fundamentals - methods - applications - critical assessment

• Main Author: Lang, Michael (Author)
• Format: Book
• Language: English
• Published: [München] : Grin Verlag, [2011]
• Subjects: marketingový výzkum > metody; marketing research > methods; conjoint analýza; conjoint analysis; studentské práce; studie; student papers; studies
• ISBN: 9783640830749
• Physical Description: 22 stran : ilustrace ; 21 cm