Digital and social media marketing : a results-driven approach

• Other Authors: Heinze, Aleksej (Editor), Fletcher, Gordon (Editor), Rashid, Tahir (Editor), Cruz, Ana (Editor)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, Taylor & Francis Group, 2017
• Subjects: internetový marketing; internetová reklama; sociální média; elektronický obchod; Internet marketing; Internet advertising; social media; electronic commerce; učebnice; textbooks
• ISBN: 9781138917910; 978-1-138-91790-3; 978-1-315-68876-3
• Physical Description: xxv, 319 stran : ilustrace ; 24 cm